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WordPress Speed Optimization – 10 Smart Ways

Does your website loads quite slowly? Does your users going to the competitor’s website because of slow loading? Then this guide is for you. In this guide we are going to take a look at 10 smart ways by which you can perform WordPress speed optimization. I guarantee that your WordPress site will load within 5 second by following these simple steps. So without wasting time lets start. You can also take a look at vs

Why perform WordPress Speed Optimization?

A recent study shows that from 2000 to 2016, the average human attention span has reduced from 12s to 7s. What does this mean to you as a website owner.

Well it simply means that users will going to leave your website if your website is quite slow. On top of that google and other search engines are going to penalize the slow loading website by pushing them in the search results.

To sum it up if you want more traffic, subscribers and revenue then you have to increase your WordPress site speed.

Checking your Website Speed

I have seen many beginners who think that their website loads in a fast rate just because their website is performing better in their own computers. That’s a huge mistake. Since you are visiting your website frequently modern browsers like chrome uses cache system to speed up your WordPress site. But this is not the case with the person who is visiting your site for the first time.

If you really want to know how fast your site loads, then I am going to give you three tools which are very handy.

  1. PingdomIt is a free online tool that allows you to test your website’s speed from different locations. Remember a good page loads under 5 second. But If you can make it load under 2 second it will be phenomenal.
  2. Google Page Speed Insight: It is free tool developed by google. However it will give your site a score out of 100. A score of 85 will be considered good. It will not going to tell you how much time it takes to load the web page.
  3. GTMetrix: It is yet another tool that you can use to measure the loading speed of your website.

Reasons for slow loading of your website

There are numerous reasons why your website is loading slow. Some of the most common reasons are listed below:

  1. Web Hosting: If you web server is not properly configured then it will going to hurt your website speed.
  2. WordPress configuration: If your WordPress site is not serving cached pages then it will overload your server thus causing your website to be slow or crash entirely.
  3. Page Size: If your images are not optimized for web then it will going to increase the page size.
  4. Bad Plugins: If you are using poorly coded plugins, then it can significantly slow down your website.
  5. External Scripts: External scripts such as ads, font loaders, etc can also have a huge impact on your website performance.

Now that you know what slows down your website, let’s take a look at how to perform WordPress speed optimization.

10 Smart ways to perform WordPress speed Optimization

Here are the 10 ways by which you can perform WordPress speed optimization:

  1. Choose a good host: Website hosting plays an important role in the WordPress speed Optimization. Always use WordPress managed hosting. Companies like godaddy provide managed WordPress hosting.
    If you are on a shared hosting you share server resource with many other customers. This slows your website considerably.
  2. Install WordPress caching plugin: WordPress build the pages dynamically. It means every time someone request a pages WordPress is going to build the page on the fly and serves the request. This process involves a lot of steps and really slows down your website when many people visits your website at once.
    In order to prevent it from hapenning use a caching plugin like WP super cache.
  3. Optimize images for speed: Images are like the icing in the cake. It brings life to your content. But if you are not optimizing the images before using it on your site then these image will going to hurt your site a lot. You can use a plugin like WP-SmushIt to optimize the image.
  4. Start with solid framework/theme:  You should use a theme which is optimized for image. If the theme is poorly coded then it will going to hurt your WordPress speed Optimization. No matter how good looking the theme is.
  5. Use Content Delivery Network (CDN): Depending upon the location of your server the page load time gets affected. Let’s say the web hosting company has its server in India. If the visitor visiting your site is from India then the page would load quite fast. But if the visitor is in United States then it will take quite a time to load the site. To avoid this use CDN or Content Delivery Network like MaxCDN.
  6. Optimize your WordPress Database: You can use plugin WP-Optimize to optimize your database. This plugin lets you do just one simple task: optimize the your database (spam, post revisions, drafts, tables, etc.) to reduce their overhead.
  7. Don’t upload image directly to WordPress: Do not upload the videos directly to your WordPress site. This will going to cost you space and bandwidth. Always use video hosting site like YouTube, Vimeo etc and provide only the link.
  8. Don’t use too many plugin: Plugin are the main feature of the WordPress. But don’t use so many plugins because it is going to hurt your page load speed. Plugins are nothing more than the pieces of code. If the code is badly written then it is going to hurt your WordPress site optimization
  9. Avoid Too many advertisement: There is no doubt that advertisement is going to give you money. But if there are too many advertisement in your site it is going to hurt your page load speed.
  10. Disable hotlinking and leeching of your content: If you’re creating quality content on your WordPress site, then the sad truth is that it’ll probably get stolen sooner or later. One way this happens is when other websites serve your images directly from their URLs on your website, instead of uploading them to their own servers. In effect, they’re stealing your web hosting bandwidth, and you don’t get any traffic to show for it.
    Simply add this code to your .htaccess file to block hotlinking of images from your WordPress site.

    #disable hotlinking of images with forbidden or custom image option RewriteEngine on RewriteCond %{HTTP_REFERER} !^$ RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)? [NC] RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)? [NC] RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L] 


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