If you are running your own blog in WordPress then probably you are tracking user engagement. But if you are not tracking user engagement in your WordPress blog then its the time you should get started. User engagement is one of the most important metric to track because it helps you strategically plan for growth. In this article I am going to show you how you can track user engagement in your WordPress blog. So without wasting time let’s get started.
By the way if you are interested then please have a look at On-Page optimization for WordPress
Importance of Tracking User Engagement in your WordPress Blog
As you know page-views are the most important indicator of your website performance. The higher the traffic on your site the more are the chances of conversion. While that is true but it is not the complete picture.
You can get even better results by tracking and optimizing user engagement. Tracking user engagement in your WordPress blog helps you identify patterns of highly engaged user behavior which lead to more conversion and sale.
For tracking user engagement in your WordPress blog we use Google Analytics with the popular MonsterInsight Plugin. First of all you have to install MonsterInsight plugin. I recommend you getting the pro plan of the plugin.
Most of the pro WordPress blogger will suggest you to copy and paste the Google Analytics code to the footer of your site. While this method works but the problem is that you are not able to track different user engagement metrics for your site. For example you are not able to track which outbound links users are clicking, which form has the highest conversion rate etc. So without wasting time lets take a look at different user engagement metrics that you can track using MonsterInsight.
User Metrics that you can Track using Google Analytics and MonsterInsight plugin
1. Tracking the most popular content
You can track your most popular content very easily by using MonsterInsight plugin. You just need to visit Insight>>Reports page in your WordPress admin area. You will find your most popular content under the ‘Top Post and Pages‘ Section. See the image below
2. Tracking User Engagement with your Website Forms
Most website rely on forms to collect user leads and feedback. Sadly most of the form plugin does not provide any option for tracking the user engagement. By using MonsterInsight you can track your form performance quite easily.
To enable form tracking, you need to visit Insight>>Addon page. On this page, you will need to install and activate the forms addons. Once you activated the forms addon, MonsterInsight will automatically start tracking all forms on your site. With the help of Google’s analytics event tracking feature MonsterInsight will track your site’s form quite accurately.
3. Tracking who’s clicking your Ads
If you are using Google adsense program to earnn money online then you can use MonsterInsight to actually see how user Interact with ads on your site. You will be able to
- Track how many clicks each ad is receiving.
- Discover which ad your audience are ignoring.
- Identify most effective ad placement.
- and more
You will need to visit Insight>>Addons page on your WordPress site. Then just install and activate ad tracking addon. Since MonsterInsight uses Google Analytics you need to integrate Google Analytics to your Google Adsense account. After Integrating Google Analytics to your Adsense account, you need to head over to your WordPress site and go to Insight>>Settings page. Switch to tracking tab and then click on the Ads Section.
You need to enable Google Adsense tracking in Monster Insight.
4. Tracking Bounce Rate
You can track your bounce rate using google Analytics. Basically bounce rate is the percentage of users who land on your website and decide to leave without going to a second page.
To check your website bounce rate, you need to login to your Google Analytics dashboard and then go to Audience>>overview page. Higher bounce rate means that you were unable to convince the user to visit other pages.
Bounce rates are completely normal. You cannot expect 0% bounce rate for your site. However if the bounce rate is very high then it indicates problem with your website affecting user experience and causing low conversions/engagements
What should be the acceptable bounce rate for your website?
Not all websites are same so there is no exact number. But roughly you can say that bounce rate between 30% to 50% us considered excellent and between 50% to 70% is considered average. However bounce rates above 70% are considered poor for most websites.
5. Tracking the amount of time user spent on your site
The amount of time a user spent on your site is known as session duration. The longer the session duration is the better your website is performing. If users are abandoning your site without spending enough time to look at it, then something is wrong with your site.
Google Analytics can show you the average time spent by the user on your site. Simply go to Audience>>Overview page and you will see it among other stats.
That’s all for today. Stay tune for the next tutorial. If you have not subscribed for our weekly newsletter then please subscribe by clicking the link below